Job Description

This is a remote position.

Summary

Backed by 20 years of success, LiveHappy Initiative helps people align career & lifestyle goals through flexible, purpose-driven work creating lasting results. We’re hiring a Fractional CMO to lead marketing strategy and accelerate measurable growth for our award-winning learning programs. This is a senior, performance-based leadership role ideal for an experienced CMO, VP of Marketing, or senior marketing executive who wants high impact with flexible hours.

What you’ll do

• Define and own high-level marketing strategy, positioning, and messaging for global reach.
  
• Build and optimize acquisition funnels to attract, engage, and convert senior professionals.
  
• Lead brand and content strategy to elevate visibility across digital and thought-leadership channels.
  
• Design performance metrics and dashboards to measure marketing ROI and drive continuous improvement.
  
• Coach and collaborate with cross-functional partners and external consultants to scale initiatives.
  
• Represent LiveHappy Initiative credibly in industry forums and peer groups.
  

Requirements

What success looks like (first 6–12 months)

• Clear, documented marketing strategy and roadmap aligned to revenue and growth goals.
  
• Measurable lift in qualified inbound leads to conversion rate.
  
• Launch of at least one scalable acquisition channel with demonstrable ROI.
  
• Strong external positioning: events, content placements, or partnerships that raise brand credibility.
  

Qualifications

• 10+ years in senior marketing leadership (CMO, VP, Head of Marketing, or equivalent).
  
• Proven track record of building and scaling marketing programs that deliver measurable business results.
  
• Deep experience with digital acquisition, content/brand strategy, and performance analytics.
  
• Comfortable working in a flexible, performance-based engagement model.
  
• Excellent communicator and relationship builder; experienced working with senior peers.
  
• No cold calling required — role focuses on strategic leadership and high-value outreach.
  

Benefits

Benefits & Support

• Remote work with a flexible schedule.
  
• Performance-based structure with upside for results.
  
• Established strategies and systems you can leverage immediately.
  
• Access to a supportive global network of experienced professionals.
  
• Work that is meaningful, profitable, and aligned with your next chapter.
  

Compensation & Structure

• Performance-based compensation structure; details provided during hiring discussions.
  
• Flexible, fractional hours — scope and time commitment negotiable based on experience and results.
  

How to apply

Apply now to receive more details via email. If it feels like a good fit, we’ll schedule a short introductory call to explore whether this is the right step for you.

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