Job Description

JOB SUMMARY

The Public Information Officer (PIO) is responsible for developing, managing, and executing the City's public information, communications, and community engagement strategies. This position oversees all aspects of media relations, social media production and management, website content, public outreach, and emergency communications. The PIO coordinates and promotes City-hosted programs fostering positive relationships between the City, residents, businesses, and partner organizations. The PIO also manages the City's emergency communication systems, including civic engagement platforms.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Social Media Production and Management

• Develop, produce, and manage content for all City social media platforms, ensuring consistent branding, messaging, and engagement.
• Plan and execute social media campaigns, schedule regular posts, monitor engagement, and respond to public inquiries.
• Track and analyze social media metrics to measure effectiveness and adjust strategies accordingly.
• Coordinate with departments to promote City programs, initiatives, and services via social channels.

Public Relations and Media Communications

• Serve as the primary media contact for the City, drafting press releases, responding to media inquiries, and arranging interviews.
• Develop talking points, statements, and communication materials for City leadership.
• Organize press conferences, briefings, and public information sessions.
• Ensure timely and accurate dissemination of information to the public.

City-Hosted Programs and Community Engagement

• Plan, coordinate, and promote City-hosted programs.
• Develop program schedules, manage participant communications, and oversee program logistics.
• Work with community partners and civic groups to promote engagement and participation in City initiatives.
• Maintain positive relationships with residents, local organizations, and regional partners.

Emergency Communications and Civic Engagement Platforms

• Manage the City's emergency notification system, including drafting and sending alerts.
• Operate OC Connect, ensuring timely posting of information, events, and resources for civic engagement.
• Coordinate with public safety agencies to disseminate critical emergency information.
• Maintain readiness for emergency communications during crisis situations.

Administrative Functions

• Maintain records, correspondence, and reports related to communications activities.
• Assist with special projects and initiatives as assigned by the City Manager.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing or activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Represents the City at meetings, events, and community activities as assigned.
• All employees will have a role in the City's disaster preparation and/or disaster recovery efforts, as may be designated in the City Comprehensive Emergency Management Plan.

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Minimum of three (3) years of professional experience in public relations, media, or communications; government or municipal experience preferred.
• A comparable amount of training, education, or experience can be substituted for the minimum qualifications.

ADDITONAL ELIGIBILITY REQUIREMENTS

Valid Florida Driver's License.

COMPETENCIES/ KNOWLEDGE SKILLS AND ABILITIES

• Strong written and verbal communication skills.
• Ability to create compelling content for multiple platforms.
• Knowledge of media relations, public relations, and crisis communication principles.
• Proficiency with social media management tools, content creation software, and Microsoft Office Suite.
• Ability to work effectively under pressure and meet tight deadlines.
• Skilled in community outreach and engagement.
• Knowledge of emergency communication systems and civic engagement platforms.

WORK ENVIRONMENT

• Primarily works indoors in an office environment.
• Occasional attendance at evening or weekend programs and events.
• Moderate noise level in the work environment.

Equal Opportunity Employer

The City of Orange City is a Drugfree Workplace.

This position is Nonexempt

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