About D.LUXURY BRANDS
D.LUXURY unlocks value through deep customer and business insights, C-level strategy, and digital growth execution. We serve some of the world's most dynamic consumer brands—primarily in wellness, beauty, and lifestyle—helping them break through growth plateaus and scale profitably across digital channels. We're seeking a high-caliber Fractional CMO to join our senior bench—bringing strategic leadership and clarity to our portfolio of fast-growing DTC wellness, beauty, and CPG brands. You'll work alongside our internal team and client stakeholders to sharpen vision, guide priorities, and help architect scalable go-to-market strategies.
The Role
We're seeking a Fractional CMO to join our senior leadership bench and advise some of the most dynamic consumer brands in beauty, wellness, supplements, and CPG. This is a high-impact opportunity to embed within high-growth businesses at pivotal inflection points—shaping the strategic vision, guiding cross-functional execution, and mentoring marketing teams toward scale.
As a part-time C-level operator, you'll work across multiple accounts to bring structure, focus, and performance discipline to digital growth efforts. Ideal candidates will bring deep DTC experience, a proven ability to scale brands from $30M to $250M+, and expertise across performance marketing, e-commerce, retention, and team leadership. This role is best suited for a U.S.-based marketing executive who thrives in fast-moving environments and knows how to turn strategy into measurable results. Key Responsibilities
Strategic Planning & Growth Leadership
Define and own the digital marketing roadmap across performance, retention, content, and site conversion
Guide go-to-market strategy for key brand initiatives, campaigns, and product launches
Lead annual and quarterly planning processes, with a focus on channel prioritization and budget allocation
Establish and track core growth KPIs including CAC, ROAS, LTV, conversion rate, and retention rate
Partner with founders and internal teams to unlock key revenue growth levers
Marketing & Ecommerce Oversight
Oversee performance marketing strategy across Meta, Google, TikTok, YouTube, affiliate, and influencer channels
Lead high-level lifecycle and CRM strategy, including segmentation, personalization, and email/SMS flows
Optimize the e-commerce experience to improve site performance, UX, and conversion rate
Provide strategic direction on brand storytelling, campaign architecture, creative briefs, and content strategy
Cross-Functional Leadership
Mentor internal and client-side marketing teams across brand, digital, creative, and retention functions
Collaborate with Creative, Paid Media, Retention, BI & Analytics, and Executive teams to align execution to strategy
Serve as a thought partner to founders and CEOs, guiding prioritization and focus during critical inflection points
Drive accountability across teams by implementing clear workflows, ownership structures, and KPI dashboards
Insight-Driven Decision Making
Lead customer and competitive research efforts to inform strategy and positioning
Identify whitespace opportunities by analyzing consumer insights, category trends, and emerging platforms
Translate complex performance data into actionable recommendations for senior stakeholders
Required Experience
10–15+ years in marketing, with leadership roles at DTC consumer brands in beauty, wellness, or CPG
Proven success scaling digital revenue and optimizing growth marketing strategy at the VP or CMO level
Proven strategic and operating experience with DTC—ideally having worked with $25–$100M+ brand
Deep knowledge of performance media, ecommerce, lifecycle marketing, analytics, and brand strategy
Strong command of key platforms including Meta Ads Manager, Google Ads, Klaviyo, Shopify, GA4, and Looker
Experience managing marketing budgets, P&Ls, and cross-channel reporting frameworks
Demonstrated ability to lead teams, manage agency partners, and build high-functioning marketing organizations
Comfortable working in a fractional, fast-moving, and entrepreneurial environment.
Ideal Attributes
Highly strategic and commercially minded—with a bias for action and clarity.
Results-oriented, with a proven track record of improving revenue, CAC, and retention
Passionate about consumer brands, digital innovation, and building teams that win
Sharp communicator, capable of zooming in and out across brand, growth, and organizational layers.
Bonus Points For
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